David ShawDavid is the owner and chief executive of a small, dedicated company called Tire Industry Research (TIRes). He has 30 years of experience in the global tire industry. TIRes publishes a weekly newsletter on the tire industry in China as well as monthly reports on the global tire industry. These are regarded as some of the most influential publications in the tire industry and essential sources of information and insight for many stakeholders. David is independent of external influences and can offer real insights into the global tire industry based on extensive conversations with industry leaders around the world.
Ongoing transformation of the global tire industry
This paper tracks changes across the world’s tire industry from China to India, Europe and the Americas, and projects forward to further change in the future. For the big brand names, those changes include fundamental reviews of corporate strategies. In China, it has meant consolidation and international expansion. In India, it has meant adding capacity to meet increased demand as imports plunge. Everywhere, it has meant raising the sustainability game, more digitization and developing new skills within the workforce. For the future, it means more flexibility, a more dynamic business environment, more collaboration and yet more focus on sustainability.