Keith Ferry

Keith Ferry is the founder and CEO of Cerebrum Sensor Technologies, a Los Angeles-based company providing Intelligent Tire Solutions with insights like tread depth, load, alignment and more. Keith has over a decade of experience in the tire and auto industry through several startups, has won dozens of awards, and holds multiple patents and advanced degrees in engineering and business.

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Presentation

Sensing the road ahead: Advancements in intelligent tire technology

Smart tires are a transformative development in the automotive industry, offering real-time monitoring and data-driven insights into tire health and performance well beyond traditional TPMS. By tracking assets, improving safety, extending tire lifespan, and enhancing overall vehicle efficiency, intelligent tire solutions play a crucial role in modernizing tires and optimizing the driving experience. In this session, we'll dive into the benefits, differentiators, and roadmap of intelligent tire technology.