With the world health crisis continuing on a vast scale and no possibility of a global turnout at the expo, we have decided not to run Tire Technology Expo in 2021. Although we have looked at various possibilities, including utilizing a semi-open-air facility that we will use for some shows in 2021 (ones that have a significant local turnout and are not dependent on a worldwide audience), the decision not to run Tire Technology Expo this year has become inevitable. We will return on April 5, 6, 7, 2022 in Hannover with the same layout, exactly as we have run in recent years.

New Opportunities

We are extremely aware of the importance of providing continuing platforms to reach the global tire manufacturing community. For this reason, we will be combining virtual conferences with Tire Technology International to deliver intellectual and promotional content. Although much of the virtual content that has proliferated in the last year has been of mediocre quality, I can assure our tire manufacturing community that we have successfully run numerous virtual conferences – including one with a division of the United Nations – and will use our world-leading platforms to bring you a high-quality, very interactive opportunity to exchange ideas and information about your latest-generation advances. We will combine these initiatives with special reports and features in Tire Technology International magazine, so you can be confident that we are working hard to connect you to customers so that your latest investments can be presented.

It’s clear that the science of tires continues at a considerable pace, with many versions of new and existing tires being launched even during the disruption of the last 12 months. We certainly aim to keep industry experts around the world fully informed during the coming year.

We will be in contact about the alternative new possibilities and wish all of our community a safe and successful period in the meantime.

For all enquiries regarding sponsorship and advertising opportunities, please contact Colin Scott - colin.scott@ukimediaevents.com.

Tony Robinson, founder, Tire Technology Expo and Tire Technology International magazine