Paul Broekhuizen

Paul Broekhuizen, Beontag's Global Director of Smart Industries, brings seven years of experience at Confidex, a Beontag company, where he was Vice President of Smart Industries. With a background at industry leaders like Thales, Huawei, and Siemens Network Systems, he drives innovation and growth in technology. His strategic vision and tech expertise make him a key influencer in shaping the future of smart industries.

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Presentation

Driving digital transformation: improving transparency in the tire Industry

The challenges facing the tire industry today are diverse, and the necessity for transparency is imperative in a circular model. This lecture will demonstrate how RFID technology can effectively address the industry's main challenges, ultimately leading to improved transparency.