Guy HeywoodWith more than 30 years in the tire industry working in manufacturing, head quarters, sales, marketing, distribution and strategy departments. Guy is passionate about improving results and also the awareness of the importance of our mobility industry. Ambassador for Transiad and previous board member of the Low Carbon Vehicle partnership. Now working as Vice president for Hankook Europe, responsible for all of the BtoB product line sales, marketing, strategy and acquisitions plans.
Tire materials and technology arms race
Tire makers are fighting to deliver ever higher tire performance whilst transitioning their companies from tires to tires,technology and mobility solutions businesses and also working towards 100% sustainability goals. These business drivers are leading to accelerated innovations in the fields of materials science, AI/Supercomputing and also 3D additive manufacturing. These three technologies are being combined to offer stepped improvements in tire performance from the 1st to last mm of wear.