Haluk Kizilay

Haluk has built an impressive career over 30 years that spans everything from tire design and development to strategic planning, marketing and business development. At Bridgestone Turkey, Haluk supported the executive and functional levels of tire design, production, field evaluation and management from 1989 to 2011. In 2011, Haluk moved on to Cooper Tire & Rubber. He took wide-ranging responsibility for truck and bus product development, strategy and planning, as well as field engineering and business development in China and Europe. In 2019, he established his own consulting firm - TIC-Tire Industry Consulting - to serve the tire industry globally. www.ctireindustry.com, www.halukkizilay.com

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Presentation

Tire performance optimization through virtual technology

New product development (NPD) is a key process for all tire groups and the NPD time is crucial. Virtual technologies enable you to launch world-class products faster and more cost-effectively than ever. TIC has developed a unique virtual technology implementation concept. It would be useful for all tire manufacturers to have an efficient and effective virtual technology process. TIC's key motto is 'Speed to market with the right solution and innovation'. The main points include how to establish virtual technology, how to start simulation, tire engineering enhancement, and model validation and verification, amongst others.