Tire Technology Expo beats all expectations!
Tire Technology Expo and Conference continues to set records with each passing year, with the 2019 event welcoming more exhibitors, delegates, speakers and attendees than ever before. Leading experts in tire design, development and manufacturing headed to the Hannover Messe in Germany to discuss the topics and themes dominating the industry. With 319 exhibitors spread across three halls, and some 550 conference and workshop delegates enjoying presentations from 180 speakers across 12 separate streams, the 2019 Expo and Conference welcomed more than 5,600 visitors through the doors during the three days, cementing the expo’s place as the must-attend event for those working in the tire industry.
“This event is one of the most important in the world to meet with all our favourite suppliers, and to discover new ones,” said Laurent Simonet, a buyer at Michelin. “It’s a very rich event and we are very glad to be here.”
The world’s largest gathering of tire design, development and manufacturing experts was officially opened by Expo founder Tony Robinson, the chairman and CEO of UKi Media & Events, which organizes the event. A packed conference schedule welcomed speakers from across the tire industry, and covered an expansive range of topics pertinent to those working in the business. Across the three days, leading experts discussed everything from the role of the tire in future transport solutions, tire testing, material advances, and improving manufacturing, to rubber compounding, modeling techniques, sustainability developments, tire recycling, polymer science, business models, and advances in pneumatic tire performance.
On the exhibition floor, product announcements included Cassioli’s new automated handling systems, Albeniz’s AST 4.0 labeling technology, and Zeppelin’s cloud-based mixing platform. For these companies, Tire Expo’s expert visitor base made the event the perfect place to introduce new technologies and innovations to an audience able to see the full potential of the latest advances. Tire Technology Expo also showcased its ability to connect leading players across the industry, with Uzer Makina revealing details of collaborative projects with partners such as FineLine and Romill.
Emerson was among the exhibitors making their debuts at Tire Technology Expo in 2019. A focused company push into the tire and rubber industry made the event an obvious fit, according to Pascal Lamonerie, EMEA business development director for automotive and tire, fluid and motion control. “We are now very focused on this [industry], and we decided to push further into the tire segment. This expo is a good place to come to meet people in the industry, and for us to demonstrate the extensive experience that we have developed with our partners.”
At the end of Day 2, attendees enjoyed the presentation of the 2019 Tire Technology International Awards for Innovation and Excellence at a spectacular gala dinner. Winners included Michelin (Tire Manufacturer of the Year) and Bridgestone, which took home the Environmental Achievement award for its development of High-Strength Rubber. SRI claimed the Tire Technology of the Year trophy for Sensing Core, HF Group picked up the Tire Manufacturing Innovation of the Year for One TBM, and Test World was awarded Supplier of the Year. Furthermore, the gala dinner saw Chidambaram Subramanian presented with the Young Scientist Award, and Rudi Hein honoured with the Lifetime Achievement Award.
“We had high hopes that this would be a really excellent show and I think my team can be proud that they delivered a really strong and successful exhibition at every level,” concluded Tony Robinson. “The number of attendees actually nudged into 5,600, just beating last year's record and feedback from exhibitors was universally enthusiastic. With more than 90% of the space for next year already taken, we look forward to delivering a really special 20th Anniversary Show in 2020.”
Exhibitor and visitor testimonials
“I think this event is one of the most important in the world to discover of course all of our favorite suppliers and of course to discover, we hope each time, new suppliers.”
Laurent Simonet, senior buyer, Michelin
“It is like a huge market in that you are able to see different companies and you are able to compare the technologies, so this is changing your thinking for the future.”
Bubak Yildiray, technology & quality manager, Pirelli
“Very good opportunity to engage with suppliers in a short time. We saw something new that we were not expecting so that's good.”
Luca Stella, senior engineer group co-ordinator, Bridgestone
“There's a lot of technology, a lot of upgrades, so many things I have experienced, especially in the machinery section and some tire-testing machines.”
Rummy Chhabra, managing director, Metro Tyres
“We just came to take a look at the suppliers in automation systems and also tire building machines. This is the first day that we came and I think that there's plenty of suppliers that we can take a look at.”
Felipe Serrano, MES consultant, Continental
“We enjoy it every year, come every year and feel that it's a very important part of our process. The papers are extremely good. The expo is actually very exciting this year.”
Chuck Yurkovich, senior vice president global research & development, Cooper Tire & Rubber Company
“I'm actually attending a course here, the Akron Tire Mechanics Short Course and also attending the exhibition. So it'll be interesting for us to have a look at the latest technologies in this area.”
KS Binoy, global R&D department, Apollo Tyres
“Enriched by actually coming here, and all the lectures and the interactions we have had within the halls that obviously are very helpful for us for future developments.”
Mridul Dashgupta, research scientist, Hasetri
“Yeah, Tire Technology Expo has always been a profitable show for us and, it's always good to meet new people and potential customers here.”
Shawn An, marketing manager, Afache
“We're seeing a combination of quite senior people who are able to make decisions and also some of the test engineers or some of the development engineers who are attending the conference in particular.”
Alex Burns, president, Test World
“It's by far the most important exhibition, so we come every year and it's always a success story here.”
Frank Lückgen, marketing director, Arlanxeo
“This is really the big one. All the tire manufacturers are here. It's always a good show for us. We get a lot of meetings with our customers, we find some new customers, we're talking to people, so it's an exciting show for us.”
Evan Smith, sales manages, Steelastic
“Every exhibition that we attend we have made interesting contacts and we have been growing together… we are really happy with the feedback that we are receiving from this exhibition.”
Joseba Albisu, tire marketing product development director, Albeniz
“I think most of the tire industry, sales, and purchasing guys are here. This is a hotspot, let me say, for all the tire guys. That's clear!”
Jörn Seevers, managing director, HF Group