Show report – Tire Technology Expo 2018

Another record-breaking Tire Technology Expo!

The 2018 Tire Technology Expo and Conference has once again set a new benchmark for the event in Hannover, Germany. With 290 exhibitors across more floor space than ever before, 700 conference delegates and more than 5,800 experts through the doors during the three days, this year’s show was the biggest yet, in every way!

“Coming to Tire Technology Expo means we can learn about what is new, and what is ongoing in the industry – new innovations for now, and for the future. It’s important not to get left behind,” said Jani Rintala, project manager, Nokian Tyres.

The world’s largest gathering of tire design, development and manufacturing experts was opened by a keynote address from Pierre Loiret of Michelin, who detailed the forthcoming world standards for tire RFID tracking – just one of many technological developments being presented by 180 speakers at the conference (another record) on subjects such as connected and smart tire technologies, sustainable materials innovations and disruptive change in the global tire industry.

On the exhibition floor, product announcements included Tekna’s Vision Tire System 3D, a defect detection machine born of a four-year development project; Habasit’s downtime-reducing, timing belt hinge joint; 4Jet’s strategic cooperation deal with LY Holding to offer laser tire mold cleaning; and Festo’s brand-new Motion Terminal VTEM pneumatics automation technology. All these companies were taking advantage of Tire Technology Expo’s highly targeted attendee base, which presents a valuable opportunity to connect with new and existing customers.

“It’s the first time for us here at Tire Technology Expo,” explained Festo product manager, Ulrich Sixt, who also presented a paper at the conference. “Over the past few days we’ve had many requests for Motion Terminal from the tire industry – there’s lots of interest. We want to be back next year as well.”

At the end of Day 2, some 900 attendees enjoyed the presentation of the 2018 Tire Technology International Awards for Innovation and Excellence at a glittering gala dinner. Winners included Pirelli (Tire Manufacturer of the Year) and Goodyear, which took home the Environmental Achievement award for its soybean oil initiative. The evening further confirmed the show’s status as a fantastic networking opportunity for the tire industry.

“We come every year to keep up with the technology, to follow the papers, to talk to the suppliers and the vendors that are here – it’s an extremely valuable show, and bigger this year than ever before. It’s a tremendous opportunity to see and talk to a lot of key people. There’s always something new and different at Tire Technology Expo,” said Charles Yurkovich, senior vice president, global research and development, Cooper Tire & Rubber Company.

“Tire Technology Expo 2018 was bigger and better than ever!” concluded show founder, Tony Robinson. “We’re delighted to say that this has been another record year, with very busy exhibition halls and fabulously busy conference rooms.”

2018 Photo Gallery

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