Tire Technology Expo 2018

Business Strategy Conference Programme

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Day 1

Tuesday 14 February

09:00 - 17:20 - S1 - Where business and technology issues facing tire and vehicle manufacturers converge
Brussels & Rom (Blue)

(This session is shared by both the Scientific and Technical Conference, and the Tire Business Strategy Conference.)

09:00 - Welcome
Tony Robinson, chairman & CEO, founder of Tire Technology Expo, UK

Rudi Hein, executive advisor standards and regulations, Bridgestone Europe, Middle East and Africa (EMEA), BELGIUM

The Robert William Thomson Lecture

09:10 - Natural rubber – from carriages to cars and beyond
Dr Stuart Cook, director of research, Tun Abdul Razak Research Centre, UK
Natural rubber has played a pivotal role in tire development from the very beginning when Robert Thomson first described its use in his pneumatic tire invention of 1846. Indeed, a number of issues relevant to the tire industry today, including rolling resistance, noise and ‘runflat’ technology, were also addressed in his patent. This lecture seeks to identify the major landmarks in tire development and the role that natural rubber has played in such developments and is likely to play in the future development of the tire.


09:40 - Estimation and guarantee the entire tire life?
Dr Bernd Löwenhaupt, managing director, Sumitomo Rubber Europe GmbH, GERMANY
Tire performance is evaluated under typical conditions in the brand-new state by journals or catalogue. But in the actual market, a tire is used under many conditions with wear and ageing in all seasons. Therefore, tire suppliers should develop tires that are better fitted to the actual market during the entire tire lifetime. This requires technology to estimate the tire performance, taking into consideration all these effects at the development stage, which leads to better tire environmental situations. This paper will introduce this basic concept.

10:10 - Natural rubber alternatives from a tire manufacturer’s viewpoint
Chuck Yurkovich, senior vice president, Global Research and Development, Cooper Tire & Rubber, USA
Alternatives to Hevea natural rubber have received significant media exposure over the past few years. This presentation will review the exploration of such alternatives from a tire manufacturer’s perspective, and discuss how these developments will help address challenges the tire industry faces now and in the future.

10:40 - Tire innovation and new powertrain technologies
Pierre Fraisse, passenger car & light truck tire pre-development director, Michelin, FRANCE
Drastic shifts in mobility expectations are now under way, leading to new challenges for the automotive industry. There is growing pressure on environment footprint reduction, massive urbanisation, and new practices of mobility where users tend to move towards mobility services rather than owning their vehicles. Facing these new trends, car makers adapt their offers, developing new eco-friendly powertrain systems, global mobility services and automated vehicles. In this new paradigm, tires will play stronger role in energy efficiency and autonomy, and will also evolve to meet these new usages. This opens new fields of innovation in tire technologies and associated services.

11:10 - 11:30 - Break

11:30 - Outlook for the global tire market - new markets and future trends in vehicle and tire sales
Paul Settles, senior research economist, LMC International, UK
The presentation will cover: trends in vehicle sales and production; the growth of the global vehicle parc (and the importance of the emerging markets); the determinants of replacement tire sales and trends in replacement tire sales; growth of tire trade (and tariffs) and its impact on manufacturing locations.

12:00 - Tire Industry 2030: from a synthetic elastomer supplier's perspective
Dr Thomas Gross, head of global TS&D and R&D business unit tire & specialty rubbers, Arlanxeo Deutschland GmbH, GERMANY
This keynote aims at translating automotive and tire industry trends into tomorrow’s performance elastomers. While discussing aspects such as material and technology developments, government regulations, market dynamics and sustainability, the impact on the development activities of the entire value chain and, most particularly, raw material suppliers like Arlanxeo, will be analysed. Improving the performance of our rubbers and thus of our customers’ products is our main driver. Arlanxeo is a world-leading synthetic elastomer company with a global presence of 20 production sites and sales of around €2.8bn. It was established as a joint venture of Lanxess and Saudi Aramco.

12:30 - 14:00 - Lunch

Paul Ita, analyst, North Consulting, USA

14:00 - The future of the tire industry
David Shaw, CEO, Tire Industry Research, UK
This presentation looks at the next 10-20 years in the tire industry. It examines the main challenges facing the industry from increased global competition to autonomous vehicles and ultra-low rolling resistance targets then suggests some ways the whole value chain needs to change in order to meet these challenges.

14:30 - A watershed moment for the automotive industry. How will the automotive industry adapt to change and what influence will this have on business models in the tire industry?
Dr Elmar Kades, managing director, AlixPartners GmbH, GERMANY
The automotive industry is facing the biggest challenge of the past 100 years: how will it keep up with the fast pace of change? An AlixPartners global study predicts that in the next 15 years, electric and hybrid cars could capture over half of the market; connected and autonomous driving will open up new earnings potential; digitisation will enable double-digit cost reductions. The presentation will explore how these factors will influence models in the tire industry.

15:00 - Car of the future: strategic challenges and business opportunities for tire makers
Edoardo Spina, equity research analyst, Exane BNP Paribas, UK
Electric vehicles, car sharing and autonomous driving are expected to bring an unprecedented wave of disruption to the automotive industry over the next decade. Tire makers may have a unique opportunity to enhance their value added to car makers, drivers and passengers, and consolidate their position in the supply chain. However, incumbent tire champions need to keep an eye on new competition from the Far East and make the right strategic decisions.

15:30 - 15:50 - Break

15:50 - Low NR prices and ample availability – for how long?
Dr Hidde Smit, consultant, Rubber Forecasts, NETHERLANDS
The presentation will discuss: the boom in planting of natural rubber (NR) and the resulting surplus in production potential – when the peak will be and when it will finish; price sensitivity of NR producers – the extent to which farmers reduce tapping intensity; driving forces for the developments in prices of NR, butadiene and synthetic rubber – who is following whom; total rubber consumption and the China factor – lower growth rates, steady increases; lack of price sensitivity of consumers and the outlook for NR consumption; interaction on the NR market and the outlook for production and prices.

16:20 - Investments in research - challenges and future for tire materials
Prof Ulrich Giese, managing director, Deutsches Institut für Kautschuktechnologie e.V (DIK), GERMANY
Concerning future and actual regulations and requirements on tires from market and from politics, the main topics are high lifetime, saving energy, safety, and reduction of CO2 emission during production and in use (CO2 footprint). Economic mixing and vulcanisation techniques, low rolling resistance, extremely reduced wear in combination with highly effective filler systems reducing weight, and high reinforcement properties and sensor technology, require high investments in fundamental and applied research. Highly sophisticated testing and validated simulation methods will contribute to successful development of intelligent tires and to the reduction of costs.

16:50 - Business impact of tire fillers - forecasts from 2020 -2030
Paul Ita, analyst, North Consulting, USA
The presentation will offer long-term projections about the outlook for tire fillers (carbon black and silica). What will be the long-term effect of new environmental legislation, substitution threat, tire design and tire industry product mix shifts? Forecast from 2020 to 2030.

*This program may be subject to change

Day 2

Wednesday 15 February

09:00 - 17:00 - S1 - Tire Business Strategy Conference
Paris (Blue)

David Shaw, CEO, Tire Industry Research, UK

09:00 - Tire Industry Project: a10-year collaborative approach to sustainability
Pierre Loiret, vice-president for EHS and sustainability, Michelin, FRANCE
The presentation will introduce the Tire Industry Project (TIP): 10 years of collaborative approach, and discuss: manufacturing – potential long-term environmental and health issues relating to tire materials; usage – potential long-term environmental and health issues relating to tire and road wear particles (TRWP); end of life of tires.

09:30 - The energy transition – what’s in for tire manufacturers?
Thomas Boermans, senior industry advisor, E.ON Connecting Energies GmbH, GERMANY
Tire manufacturers experience increasing competition while shaping or facing new trends such as low-friction tires or more focus on resource use and emissions in production. Therefore, energy use forms an important element of cost structure and environmental performance. E.ON Connecting Energies is an international provider of energy solutions, serving customers to sustainably reduce CO2 emissions and cost. In the presentation E.ON will share insights into solutions such as heat recovery from steam, use of flexibilities, lighting and renewable energy generation that help manufacturers capitalise on opportunities of the energy transition.

10:00 - Financial and other business implications of computer simulations on the tire development process
Dr Ron Kennedy, managing director, Center for Tire Research (CenTiRe), USA
Computer-based simulations and software programs are continuing to make significant inroads into the tire development process. The driving force behind this movement has been the promise of shorter development time, lower costs and improved product performance. This has also had implications for suppliers to the tire industry as they are asked to supply properties and specifications as well as product. This presentation will give a synopsis of where we are now, what is on the horizon, and ideas for how to plan for and implement the evolving technology in the coming years to enhance the tire development process.

10:30 - 11:00 - Break

11:00 - Tire manufacturing facilities - expand existing facilities or build in new locations?
Jim Goodwin, vice president, Kajima Building & Design, USA
The presentation will discuss the challenges and pitfalls of new design, build or expansion of existing manufacturing plants. This includes the coordination of multi-lingual engineers, equipment suppliers, design requirements that change from country to country, construction cost comparisons in varying regions, masterplanning, site selection support, conceptual design, schematic budget pricing design, design development, completion of construction drawings, construction and process equipment support/installation. Each step in the process can have a significant impact on project cost and timeline.

11:30 - Mergers and acquisitions in the industry
Jacob Peled, executive chairman, Pelmar Engineering, ISRAEL
Tire and rubber production, being a rather conservative industry, had few major changes until approximately 40 years ago. Technical and commercial information were kept very confidential, almost to the extent of being military secrets. Many do not accept this, but M&A has contributed to a great deal more clarity and transparency within the tire and rubber industry, and acquisitions have enabled the acquiring party to master information and technology in a much faster manner on which the other company has managed to make headway.

12:00 - Q&A

12:30 - 14:00 - Lunch

14:00 - How to ensure supplier sustainability performance for enduring competitive advantage
Wim Peeters, VP business development, EcoVadis, FRANCE
Customers, governments and stakeholders in general are bringing new scrutiny and demands for sustainable business, which extends beyond operations and into the supply chain. Risks are expanding alongside supply chain globalisation. Everyone is struggling with questions such as: How do I control CSR risks, and monitor my suppliers' CSR practices? How can I know which are high-performing, and which are risks? Most importantly: which suppliers should I invest in improvements and innovations, and how? Learn how leaders are taking these cues and redeveloping their procurement mindset and processes to drive supplier sustainability performance, and using it as a source of differentiation and innovation.

14:30 - Enhancing functionality and traceability ambitions regarding the ‘smart’ tire
Marc Flederus, owner, Ferm RFID Solutions, NETHERLANDS
The presentation will begin by discussing the current status and ambitions regarding the use of RFID within the worldwide tire market. There is increasing interest in the production, maintenance, environment, safety aspects and use of tires. It will outline two approaches related to unique identification of individual tires with RFID: improved traceability of tires and improved maintenance of the tire. All over world, initiatives are under way regarding the adoption of RFID. Not only tire producers themselves but also suppliers to this industry are adopting the technology because of the benefits it brings, and also to enable Industry 4.0 and IoT.

15:00 - Is the circular economy feasible? A tire pyrolysis industry update
Martin von Wolfersdorff, principal advisor, Wolfersdorff Consulting, GERMANY
The tire pyrolysis industry is picking up speed in H2'16 after a period of low activity due to low feedstock and oil prices. Ventures that survived this period have market-focused strategies and create application value with their recycled carbon fillers. But what are the possibilities for recovered carbon black in tires?

15:30 - 16:00 - Break

16:00 - Connected tire in a connected enterprise
Enzo Sorrentino, strategic account manager bridgestone EMEA, Rockwell Automation, GERMANY
The tire industry is facing a discontinuous jump into the future, due to increased connectivity inside the vehicle and enabling a holistic customer journey. Tires are increasingly connected, thanks to enabling smart technologies and their key unique characteristics, but also due to the newest production processes, where OT (operations technology) and IT organisation and technologies rapidly converge to drive premium quality, meeting specific customer demands and needs through the full tire lifecycle. Rockwell is supporting tire companies through technologies built into new products, and guiding new learning and skills transfer to people in their research and development, manufacturing or maintenance activities. Technicians and managers gain real-time access to manufacturing data (big data), anywhere, thanks to new, intelligent, mobile, portable technologies, in the appropriate format, driving fast, critical decisions to meet market and customer demands. New facilities can be equipped with new automated machines, increasing uptime and OEE, as well as supporting upgrades, migrations and optimisations in existing plants to preserve and increase investments already in place, ensuring flexible increased productivity at lower total cost of ownership in a sustainable environment.

16:30 - Impact of automation technologies in the production process on the tire manufacturing plant of the future.
Paolo Gamarino, European industry manager - automotive parts, SMC Italia S.p.A., ITALY
Information and practical examples will describe how the most advanced electro-pneumatic technologies help tire manufacturers and their machine builders face the challenges presented by evolving production processes. The technologies and products presented are designed with the intelligent tire factory in mind, delivering highly efficient performance and enhanced connectivity with minimum environmental impact. The audience will learn about the impact of effective preventative maintenance in the Industry 4.0 environment, and the possibilities open to them when planning the next steps in production line automation.  

17:00 - Q&A and closing summary

*This program may be subject to change

Day 3

Thursday 16 February

09:00 - 12:30 - S2 - Tire Business Strategy Conference
Paris (Blue)

Dean Tener, business development manager, Smithers Rapra, USA

09:00 - Economic factors and incentives for tire manufacturing: case study KSA
Abdallah Alhazani, vice president - automotive cluster, Kingdom of Saudi Arabia, Ministry of Energy, Industry and Minerals, SAUDI ARABIA
Saudi Arabia is at the heart of the GCC economic region, one that imports over 27 million tires per year. The government has worked with industry specialists to quantify the factors behind a tire company’s decision to open manufacturing sites in new locations. These factors have been translated into actions designed to make KSA more competitive and the location of choice in the Middle East. This paper will look at operating costs (raw materials, labour cost and skills, project capital), marketing (market size, duty exemption, distribution costs, legislation) and incentives that address the challenges of setting up a new green plant.

09:30 - Digital transformation: focus on business processes that can be digitised, from sales through to content marketing and customer data
Luisella Giani, digital director EMEA, Oracle, ITALY
Using real-life success cases (Goodyear, Dunlop, Axalta) as examples, the presentation will discuss: how to unleash the digital quotient of your business processes; critical factors and must-have digital tools to transform sales performance, take advantage of digital platforms and evolve customers’ purchasing behaviour; best practices for how to guide sales and marketing teams into redesigning their relationships with the customers; crafting an engaging and winning offer thanks to training, content marketing and customer data.

10:00 - Way to digital tires – production solutions for QR coding and RFID
Jörg Jetter, CEO, 4JET Technologies GmbH, GERMANY
Connected tires are finally becoming a reality. With major automotive OEMs mandating QR codes on tire sidewalls, smartphones enabling tire connectivity and RFID technology making progress, tire manufacturers face the challenge to pick the right technology and production machinery. The presentation provides an introduction to the different applications and use cases for QR codes and transponders, innovative solutions for laser etching machine-readable codes, and installation solutions for RFID transponders.

10:30 - 11:00 - Break

11:00 - Is MyTyreManager the future language/environment of tire big data?
Dr Tony Rhoades, CEO, PCRL, UK
We will demonstrate new technology for consumer and commercial fleet tire owners, and a business model to build a community of more than one billion motorists and other stakeholders, and encourage them through loyalty incentives to capture and share tire wear data using intelligent MyTyreManager technology on their smartphone (and other associated 'connected car' devices).

11:30 - Autonomous vehicles and their impact on the tire market
Dean Tener, business development manager, Smithers Rapra, USA
The automotive industry sees autonomous vehicle technology as both a major opportunity and a significantly disruptive trend. Forecasting its impact on all aspects of the industry – including requirements for tires – is of vital strategic importance for many businesses. Based on research from its new market report, The Future of Autonomous Vehicles and the Impact on Tire Markets to 2026, Smithers Rapra outlines the state-of-the-art technology, regulatory changes and forecast market developments that will determine the future of autonomous vehicles and the tire industry, to 2026 and beyond.

12:00 - Q&A and conference close

12:30 - 14:00 - Lunch

*This program may be subject to change




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Future show dates:

Tire Technology Expo 2019
Dates: 12-14 February 2019
Location: Halls 19/20/21, Hannover, Germany